This idea is a hashtag.
Just a hashtag.
#IfFriday is simply a hashtag that local government folk can use on Fridays to share ideas on twitter.
- Local government has never needed to innovate as much as it does right now
- Twitter is a great place to share ideas
- Back in the old days of twitter there used to be something called #followfriday or just #ff - that worked pretty well - people knew what to do and when to do it
The idea of creating time within the working week for innovation and for people to pursue their pet projects is not new of course (Innovation Friday is a thing - google it). But we can't all be google and give employees one day a week to do this (even google can't be google it seems).
But encouraging people to spend a few minutes sharing ideas via twitter seems a pretty painless way to gain a little of the value with only a fraction of the investment.
Photo credit: https://flic.kr/p/4jCCmd